Samsung, the Korean smartphone maker, is beating Apple in global smartphone sales, even as Chinese makers like Huawei, Xiaomi and Oppo are closing in. When it comes to the market share, Samsung leads Apple by almost 10%. 

This shift in the sales figures is because Samsung has shifted their emphasis to budget phones while Apple has stuck to targeting only the premium customers. 

This year, the month of June alone saw 3.6 billion active smartphones users globally out of which 893 million active devices were Samsung. Apple has slumped to the second position followed by Oppo, Xiomi, Huawei, and Vivo respectively. These four Chinese makers make up a third of the World’s active market, as they mine on the bottom of the pyramid which holds trillions in disposable income. The costs of these phones are negotiated to fit the mass market.  Apple neglects the lower end cons